Bloggers are playing a bigger role than ever before in successful PR for brands (especially start-up businesses). I’ve heard a few bloggers rant about PR’s before, praise them, be frustrated with them, but in total honesty, this happens on the other end as well. Here is what I look for from bloggers as a high-end specialised fashion PR who works with bloggers, stylists and magazine editors.
This sounds so ridiculously obvious, but you would be amazed at how terrible bloggers can sometimes be with this one simple thing. Yes, I understand you are busy, that’s completely fine. But please do check your emails once in a while. Maybe I’m far too old-fashioned, but it is honestly one of the most frustrating (and in my opinion, rude) things you can do to us. Even a ‘No Thanks’ email is appreciated from me anyway. I always personalise my emails and I never send out batch emails, so don’t be rude. A lot of people say it’s because they receive too many emails, but a few big bloggers (that aren’t full time) have taken the time to reply to me.
A good PR looks at how much a blogger interacts with their followers, which (online) communities they are part of, and their general perspective on things. Personally, if you want to write a tweet about how painful your period is, I’m not going to be bothered or any other personal details. But if you start arguments over twitter, by that I mean nasty ones that are degrading to others. I will not be contacting you, because not only is it immature, but a brand does not want nasty individuals representing their company.
‘Can I have free stuff?’ This does sound out of some ridiculous blogger alternate universe, but people do genuinely ask that. The answer is no. I am a big believer of mutually beneficial, long-term collaborations with bloggers. Ones where we can build-up our profiles mutually. If you don’t offer me anything, I will not do the same for you.
I consider myself a pretty alright person. Whilst, yes, I contact mostly bloggers with large followings (for a company with 18K followers, I aim for 18K+ on Twitter). The thing is, I have also contacted a few bloggers with less than a thousand followers on twitter, depending on circumstances and whether I admire their blog, whilst social media followings do matter, I also see potential in blogs to build them up. I also like to embed myself in the blogging community to see how active and influential they are within it.
My job is made easier by bloggers contacting me. If you can make my job easier, then I’m game. At the end of the day, PR’s are just everyday normal people, any arsey ones as a blogger anyway, I wouldn’t particularly want to work for. Whether you have a small following or a large one, I am always open to suggestions from bloggers (such as collaboration giveaways, posts etc.).
Honestly just be interested in the brand, if you love the look of a brand or the values of it, contact them! If you are genuinely interested, you may have a good chance. Treat your email header as a headline of a newspaper to grab the attention of PR’s and be fun, inventive and show you have the spirit of the brand itself. Don’t get down about PR’s not contacting you, why not contact them?
I am talking from the experience of one brand I work for, Whistle Blower Clothing, a small brand. Take what I say with a pinch of salt and I hope these tips help you!
I’m Eleanor, a UK Manchester based Lifestyle & Beauty Blogger. I write about beauty products, feminism, mental health and my adventures in the big city of MCR.